First Hotel in Denver to Complete Holiday Inn Relaunch

Holiday Inn Denver Lakewood Signs on
for Worldwide Brand Relaunch
First Hotel in Denver to Feature New Sign and Brand Standards


Denver, June 2009 – The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the Holiday Inn Denver Lakewood announces this green beacon of hospitality will light the way for visitors to Denver.

The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program established to create a more contemporary brand image, increase quality and drive consistency. Holiday Inn Denver Lakewood is the FIRST in Denver and among the first hotels in the world to receive the sign.

“We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, senior vice president, Brand Management, Holiday Inn Brands, the Americas. “And with the addition of Holiday Inn Denver Lakewood we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”

Elements of the Holiday Inn brand relaunch include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.

Refreshed Guest Room
New bedding that redefines the look and feel of each guest room with fresh, white triple- sheeting and pillows that come in two comfort levels: “soft” and “firm.” An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and contemporary.


Warm Welcome
A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.



New Service Promise
A best-in-class service culture – “Stay Real” – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel – the Guest Experience Champion.

“We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service,” said Aaron Dexter, hotel GM. “And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.”

The 188 room hotel is conveniently located between the excitement of downtown Denver and the majestic Rocky Mountains, and offers over 5,000 square feet of meeting space and complimentary wired or wireless internet access. Other amenities include the Sporting News Grill restaurant and bar, room service, fitness center, outdoor pool, and much more.

Standard Holiday Inn guestroom accommodations feature comfortable double, queen or king-sized beds, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board. For the business traveler, guestrooms provide a work desk and ergonomic chair, data ports, complimentary USA Today newspapers, and in-room check-out capabilities. High speed Internet access is also available.

The Holiday Inn Denver Lakewood, is located at 7390 W. Hampden Ave., Lakewood, CO 80227. Telephone: 303.980.9200; Facsimile: 303.980.6423; Website: www.hilakewood.com