First Hotel in Denver to Complete Holiday Inn Relaunch

Holiday Inn Denver Lakewood Signs on
for Worldwide Brand Relaunch
First Hotel in Denver to Feature New Sign and Brand Standards


Denver, June 2009 – The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the Holiday Inn Denver Lakewood announces this green beacon of hospitality will light the way for visitors to Denver.

The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program established to create a more contemporary brand image, increase quality and drive consistency. Holiday Inn Denver Lakewood is the FIRST in Denver and among the first hotels in the world to receive the sign.

“We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, senior vice president, Brand Management, Holiday Inn Brands, the Americas. “And with the addition of Holiday Inn Denver Lakewood we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”

Elements of the Holiday Inn brand relaunch include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.

Refreshed Guest Room
New bedding that redefines the look and feel of each guest room with fresh, white triple- sheeting and pillows that come in two comfort levels: “soft” and “firm.” An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and contemporary.


Warm Welcome
A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.



New Service Promise
A best-in-class service culture – “Stay Real” – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel – the Guest Experience Champion.

“We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service,” said Aaron Dexter, hotel GM. “And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.”

The 188 room hotel is conveniently located between the excitement of downtown Denver and the majestic Rocky Mountains, and offers over 5,000 square feet of meeting space and complimentary wired or wireless internet access. Other amenities include the Sporting News Grill restaurant and bar, room service, fitness center, outdoor pool, and much more.

Standard Holiday Inn guestroom accommodations feature comfortable double, queen or king-sized beds, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board. For the business traveler, guestrooms provide a work desk and ergonomic chair, data ports, complimentary USA Today newspapers, and in-room check-out capabilities. High speed Internet access is also available.

The Holiday Inn Denver Lakewood, is located at 7390 W. Hampden Ave., Lakewood, CO 80227. Telephone: 303.980.9200; Facsimile: 303.980.6423; Website: www.hilakewood.com

Guests outside the Sporting News Grill

Guests outside the Sporting News Grill, originally uploaded by hilakewood.

We hosted the Western Conference Finals Nuggets v. Lakers on Wednesday May 27 -- what a blast!

www.snglakewood.com

Elitch Gardens Open All Day Starting Today

Elitch Gardens and Holiday Inn Denver Lakewood partner for summer 2009

It's Memorial Day weekend and Elitch Gardens Denver Colorado is now open for the summer!
From 10am to 9pm daily, Elitch Gardens is open all day every day through August 9th.

For information on tickets and packages: www.hilakewood.com/elitchgardens

For theme park hours and calendar check out their website

The Holiday Inn Denver Lakewood is offering a great Elitch Gardens Package this summer.
Your family package is only $179 and Includes:

• Accommodations in our newly renovated guest rooms - King or 2 Queen beds (based on availability)
• 4 Tickets to Elitch Gardens Amusement Park
• Extend your reservation (without tickets) for only $99
• Packages are now available to be booked online

Holiday Inn Denver Lakewood is located in Lakewood, CO just southwest of Denver and minutes from Elitch Gardens Theme Park . Plan your vacation today!

Front View at the Holiday Inn Denver Lakewood

Front View at the Holiday Inn Denver Lakewood, originally uploaded by hilakewood.

Holiday inn Denver Lakewood at night featuring our new porte cochere and sign/logo after our multi million dollar renovation and brand relaunch. we are the first hotel in Denver to relaunch under the new Holiday Inn brand - including standardized amenities, services and features.

New exterior with brand new sign

New exterior with brand new sign, originally uploaded by hilakewood.

We just got our new logo and sign up today! Check out our new look!

Mother's Day Brunch - Lakewood, Colorado

Have plans for Mothers Day? Join us for brunch:

Holiday Inn Denver-Lakewood

Mother's Day Brunch

May 10, 2009

10am - 3pm

Buffet will include:
Fruit and Juices
Assortment of Salad
Breakfast meats
Wild Rice Blend
Breakfast Potatoes mixed w/ peppers
Mashed Potatoes
Scrambled Egges
Mushroom chicken
Omelet and Waffle Stations
Pork Loin
Breakfast Burritos with green chili
Baked Halibut
Peel and Eat Shrimp
Carving Station with Ham and Beef
A combination of cakes, cheesecake and pie$24.95

For Mothers Day Brunch Reservations at the Holiday Inn Denver Lakewood

call:303-985-4882

So treat your mom to a wonderful treat on Mothers Day

Join us for a Brunch near Denver, CO

www.hilakewood.com/dining

Welcome to the new Holiday Inn Denver Lakewood

Welcome to the new Holiday Inn Denver Lakewood, originally uploaded by hilakewood.

Holiday Inn is launching it's new brand identity -- new logo, new look, new standards, services and amenities -- and new lights! Check out the lights and look at the Holiday Inn Denver Lakewood.